Rajar/Barb

1.Rajar stands for Radio Joint audience research
Barb stands for Broadcasters audience research board

2.Rajar are owned by BBC, and BARB are funded by BBC, ITV, Sky, IPA, Channel 4 and 5.

3.Barb commission research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing behaviour of the UK’s 26 million TV households. they then get all this data together and see what they need to possible change, they're always looking to improve.

Rajar use the data they get to see what the busiest time is and when more people are listening so they know where they can improve they also like to see what age and gender people are who are listening.

4.Rajar use primary research to get their data they then see the most popular market, Barb looks at the averages viewers on Tv, on demand. Also the trends like genre, channel and annual viewing.

5.The work they do is relevant because then need to study the figures and corporations such as BBC/Itv can work out what the viewers are watching so they know where the main audience is and where they can improve.

6.They help consumers out by contacting them and seeing where they can improve on for future showings

7.Barb do qualitative research looking for specific area's which appeal to certain audiences Rajar are qualitative as well 

8. Market research is where you gather information about the consumers 

9.To find out information regarding the consumers and to see if there is any way to improve. 

10. To find out details about a business, if there is a gap in the market for a certain project and to see what the latest trend in the market is.