three different ways that audiences are categorised

There are three different ways that audiences are categorised, Demographic, Psychographic and geographical

Demographic is a way of describing a group of people according to various factors, this is quantitive

Psychographic is a way of describing people on their attitude, opinions and their lifestyle this is qualitative

Geographical is describing people on their location

The National Readership Survey is a joint venture company in the UK between the institute of practitioners advertising (IPA) and the periodical publishers association (PPA) It provides audience research for print advertising trading in the UK.