The product I have chosen is Fifa 16, my tagline will be Take your Fifa experience to new heights!
Viral video idea- I will have a number of current and past players in the video, this will vary from some of the world class players today like Zlatan Ibrahimovic, Manuel Neuer and Lionel Messi and players from the past will be Paul Scholes and Pele these are footballing icons. The video will start with the current players having a kick around before the game at Wembley stadium, the camera then moves to the dugout where the managers and staff sit, the camera then zooms in to Pele's and Scholes's eyes then goes back to the current players they are stunned to see what is happening. You then see Scholes and Pele shouting instructions to them for game. Before the game starts you hear Pele and Scholes tell the players some new features to the game, Double tapping Y will add curve to your through balls, the shooting stance of players have been upgraded, the Serbian league has been licensed this year for UT and better physique for some players will be added through the year. The game is 0-0 in the 89th minute until the size of Zlatan proves vital in running past 3 defenders thanks to the help of the new feature double tapping Y for a curved through ball. Once Zlatan scored you see Scholes running down to the corner flag where Zlatan, Messi and ever Neuer are celebrating.
Poster- The poster will include the EA sports logo and my tagline "Your Fifa experience to a new level" the main image of the poster will have Zlatan, Scholes and Pele looking at a distance for the extra affect of there facial expressions, below them it will include the new features to the game for example "New shooting stance" and "Double tapping Y adds curve to the through ball".
Merchandise- T-Shirt with Zlatan, Scholes and Pele or with Messi and Neuer. Limited edition bobble heads of the players, Wristband of any players face and a notebook with a quote from any player.
Advert- This will include what my viral video did but with a little bit more gameplay throughout the advert, and examples of all the new features that will be added into the game this will include a group of friends playing against each other while the new features are being highlighted.
Real life event- The real life event will include many football/Fifa fans throughout the world to take part in Power test this is where you have to kick the football as hard as you can into the net you have 3 kicks to get the best score your highest one will go on to the leaderboards worldwide and the top 10 will receive the game a day early for free and they'll get the chance to meet the current and ex footballers as part of a VIP trip down to Wembley stadium.
Scavenger hunt-The scavenger hunt will be to find two prizes one of the prizes is a EA sports football signed by Messi and Neuer this will have sentimental value to many fans mainly to German and Argentina fans as these two players represent either of these countries, and the second part of the scavenger hunt will be for a copy of the new fifa and inside the case it will have 3 tickets to any premier league match of your choice and this will also include a stadium tour of whatever club you chose this, this will excite the fans to go out and try and win these awesome prizes.
Tie inc- Sports Direct will sell my merchandise this will include T-shirts, Limited edition bobble heads, wristbands, a notebook signed by any player and a Fifa 16 poster, this will go on sale in their shops worldwide 2 weeks before the game comes out in September the game will come out from the 23rd-27th depending on where you are in the world.
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